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Lowering TACOS to 6.6% in a competitive niche where it previously exceeded 8%.
Enhancing brand value to increase conversion rates while reducing CPC.
Reducing "dead stock" risk by exhausting maximum stock, preventing obsolescence with a 65%+ risk.
Ensuring efficient inventory management and planning.
Managing and optimizing over 1,500 campaigns, requiring dedicated effort and expertise.
Implemented the right bidding strategy to maximize efficiency.
Regularly identified high-converting spots, checking placements more than three times daily to avoid missing potential sales.
Redirected excessive spend from low-converting to high-converting targets, continuously filtering potential areas while monitoring seller rank.
Ensured listings were optimized for SEO to enhance visibility and attract more customers.
Provided competitive pricing and discounts on single and multiple unit listings to add value and attract buyers.
Increased sales by 110% in just 3 months.
Reduced TACOS by 13% within the same period.
By tackling these challenges with strategic bidding, timely monitoring, efficient budget allocation, and effective SEO optimization, we successfully boosted sales and significantly reduced TACOS in the highly competitive Clothing niche.
