We began by identifying top competitors in the niche, focusing on products with similar value propositions. Using this data, we crafted compelling A+ content, infographics, and copywriting. By mirroring successful ideas through our imagery and copy, we aimed to drive sales, improve Best Seller Rank (BSR), and enhance keyword rankings.

We designed campaigns targeting main keywords, competitors, categories, and video ads, while also employing defensive targeting against our main competitors. This strategy ensured that potential customers stayed on our listings, optimizing ad spend for maximum efficiency.

Following our initial optimizations, we continuously A/B tested titles, images, A+ content, and bullet points to create the best possible Product Detail Page. Given the consumable nature of our products, we focused on driving repeat purchases through seller-funded discounts on Subscribe & Save (S&S) and promptly enrolling new ASINs into S&S upon launch.