○ Tackling extremely high CPC on high-traffic keywords while struggling to maintain consistent rankings.
○ Updating creatives to significantly enhance user experience.
○ Filtering 700 existing campaigns and simultaneously creating new ones, ensuring ACOS and TACOS remain stable.
○ Improving TACOS by preventing internal competition between products.
○ Developing effective remarketing campaigns to boost repeat orders.
○ Ensuring the catalog is organized and optimized for performance.
Focused on areas with lower CPCs initially, gradually moving to higher CPCs while enhancing SEO and sales history on the PPC panel.
Sourced high-quality, cost-effective creatives to compete with major corporations in the USA.
Currently running 600+ optimized campaigns, eliminating wasteful ad spend by filtering out ineffective ones.
Launched effective remarketing campaigns, achieving 65% of revenue from repeat orders and 35% from new buyers monthly.
Managed the cycle of organic and PPC ranks to prevent cannibalization, maintaining a higher ratio of organic orders compared to PPC.
Climbed from #115 to #03 in our subcategory within 7 months, with an anticipation of achieving Best Seller status next month.
Achieved $592,659 in recent sales with an ACOS of 9.66%.
Generated $2.23 million in total sales at a TACOS of 2.5%.
By addressing these challenges with strategic targeting, creative improvements, and meticulous campaign management, we successfully drove significant growth and positioned the brand for ongoing success in the Health Supplements niche.