Case Study:

Achieving $1.4 Million in Sales in the Kitchen Category

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Recent Sales:
$52,000
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ACOS:
8.07%
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Total Sales:
$1,400,000
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TACOS:
2.55%
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Niche:
Health Supplements
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Marketplace:
USA
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Number of Parent ASINs:
100
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Our Apporach:

  • 1. Subscribe & Save (S&S) Options:

    ○ Applied S&S options at a break-even percentage for first-time buyers (40% in our case) to retain customers. This strategy drove repeat purchases organically rather than through PPC.

  • 2. Remarketing Campaigns:

    ○ Launched various remarketing campaigns to maximize PPC-driven repeat purchases.

  • 3. Competitor Offensive Targeting:

    ○ Focused on Top of Search (TOS) more than Product Pages (PP), leveraging our superior retail readiness and overall offerings to achieve a high client-shift rate.

  • 4. A/B Testing:

    ○ Continuously conducted A/B testing on titles and main images for all SKUs to optimize performance.

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By implementing these strategies and focusing on continuous optimization, we successfully drove significant growth for the Kitchen category brand, positioning it strongly within the competitive marketplace.

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