Case Study:

Strategic Growth in the Health & Personal Care Niche

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Recent Sales:
$0
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ACOS:
22.59%
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Total Sales:
$297,406
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TACOS:
9.12%
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Niche:
Health & Personal Care
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Marketplace:
USA
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Number of Parent ASINs:
12
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Our Apporach:

  • 1. Aggressive PPC Strategy:

    Initially spent aggressively on PPC to capture prime spots on listings, headline ads, video ads, and other effective placements to get the product tried by customers. Once tried, brand loyalty builds quickly if the product adds real value.

  • 2. Strategic Remarketing Campaigns:

    Carefully managed remarketing campaigns, splitting budgets in a 1:3 ratio between purchase remarketing and views remarketing.

  • 3. Search Query Performance Analysis:

    Continuously analyzed Search Query Performance reports to increase brand share at the keyword level across maximum spots.

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By addressing these challenges with an aggressive and strategic approach to PPC, remarketing, and keyword analysis, we successfully grew the brand and positioned it strongly within the competitive Health & Personal Care niche.

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