○ Making a mark in the highly competitive Health & Personal Care category in the US.
○ Developing and organizing the product catalog effectively. ○
○ Implementing effective strategies to retarget previous customers.
○ Increasing brand share across a maximum number of keywords.
○ Ensuring the protection and optimal use of branded search terms.
Initially spent aggressively on PPC to capture prime spots on listings, headline ads, video ads, and other effective placements to get the product tried by customers. Once tried, brand loyalty builds quickly if the product adds real value.
Carefully managed remarketing campaigns, splitting budgets in a 1:3 ratio between purchase remarketing and views remarketing.
Continuously analyzed Search Query Performance reports to increase brand share at the keyword level across maximum spots.
Successfully made a mark in the highly competitive Health & Personal Care category.
By addressing these challenges with an aggressive and strategic approach to PPC, remarketing, and keyword analysis, we successfully grew the brand and positioned it strongly within the competitive Health & Personal Care niche.