Amazon UK & US
Amazon UK vs US: what changes when you sell in both
Afrasiab Khan
Co-Founder & CEO, Chartered Accountant · · 6 min
Expanding between Amazon UK and Amazon US? Here is what differs in tax, compliance, keywords and advertising.
Company, tax and compliance
Selling in a new country usually means new tax registrations and may mean a local entity. The UK requires VAT registration for most sellers; the US has state-level sales tax rules. Product compliance and labelling rules also differ, so check your category before shipping inventory.
Language and keywords
UK and US shoppers search differently: think 'trainers' vs 'sneakers' or 'nappies' vs 'diapers'. Do fresh keyword research for each marketplace instead of copying listings across.
Advertising and competition
Competition levels, cost per click and seasonality differ between marketplaces. Launch with conservative budgets, learn from search term data, then scale what works.
Protect your brand
Brand Registry depends on a registered or pending trademark in the relevant region. File early so you can protect your listings in both markets.