Agency
Choosing an Amazon agency: 12 questions to ask before you sign
Afrasiab Khan
Co-Founder & CEO, Chartered Accountant · · 5 min
The questions that separate an agency that grows your profit from one that just manages activity.
Why the choice matters
An agency touches your ad spend, your listings and often your brand's reputation. The right one becomes an extension of your team; the wrong one costs you months.
The 12 questions
Ask every agency on your shortlist:
- Who will manage my account day to day, and how fast do they reply?
- Do you manage to revenue, ACOS, TACOS or profit?
- Can I see real case studies in my category?
- What does your onboarding look like in the first 30 days?
- How often will I get reports, and what's in them?
- Do I keep ownership of my accounts and data?
- Which marketplaces do you cover?
- Do you handle creatives and listing content in-house?
- How do you approach new product launches?
- What contract length and notice period do you require?
- How do you price, and what's included?
- What would you change in my account first?
Red flags
Guaranteed rankings, vague reporting, no named account manager and long lock-in contracts are all reasons to keep looking.