Amazon case study · Beauty
Stellar Growth in the Beauty Niche
+60%
Higher sales year on year
Recent Sales
$290,098
ACOS
4.40%
Total Sales
$290,000
TACOS
1.21%
Niche
Beauty
Marketplace
USA
Number of Parent ASINs
40
Challenges faced
- 01
Catalog Management
The catalog was brand new with incorrect parentages. Products often appeared in incorrect categories.
- 02
Conversion Rate
Despite a unique value proposition, the brand's conversion rate was below average. The brand’s messaging needed improvement to appeal to a wider audience.
- 03
Creative Assets
Creative assets were not retail-ready for Amazon. Needed to clearly communicate product value to shoppers.
- 04
Advertisement
Campaigns had to be built from scratch.
Our approach
- 01
Catalog Management
Corrected parentages and ensured products were in the right categories.
- 02
Marketing & Design
Enhanced the brand’s messaging to improve its appeal and conversion rate. Developed retail-ready creative assets to clearly convey product value.
- 03
Advertisement
Built effective ad campaigns from the ground up.
- 04
Account Health
Ensured all aspects of the account were optimized and healthy.
The impact
Listing Optimization
Started with creating and optimizing listings from A-Z. Built and regularly updated the brand store.
Conversion Rate
Increased conversion rate by 22.5%.
Revenue Growth
Boosted average monthly revenue by 25%. Achieved all-time high revenue in
This is one of our proudest achievements as we built and optimized the campaigns from scratch, resulting in significant growth and record-breaking revenue.
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