Amazon case study · Hair Care
Transformative Results in the HairCare Niche
+75%
Higher sales year on year
ACOS
28.90%
Total Sales
$127,485
TACOS
5.81%
Niche
HairCare
Marketplace
USA
Number of Parent ASINs
90
Challenges faced
- 01
Scaling Market Share
Growing the brand from a 10% to a 22% market share in just 8 months.
- 02
Retail Readiness
Enhancing the appeal and readiness of all 95+ SKUs to build customer buying intent.
- 03
Campaign Management
Analyzing 2,000 campaigns with over 30,000 keywords, filtering and aligning the most relevant ones while maintaining stable sales and ad costs.
- 04
New Product Launches
Strategically launching new ingredients and package quantities.
Our approach
- 01
Marketing & Design
We began by identifying top competitors in the niche, focusing on products with similar value propositions. Using this data, we crafted compelling A+ content, infographics, and copywriting. By mirroring successful ideas through our imagery and copy, we aimed to drive sales, improve Best Seller Rank (BSR), and enhance keyword rankings.
- 02
Advertisement
We designed campaigns targeting main keywords, competitors, categories, and video ads, while also employing defensive targeting against our main competitors. This strategy ensured that potential customers stayed on our listings, optimizing ad spend for maximum efficiency.
- 03
Conversion Rate Optimization
Following our initial optimizations, we continuously A/B tested titles, images, A+ content, and bullet points to create the best possible Product Detail Page. Given the consumable nature of our products, we focused on driving repeat purchases through seller-funded discounts on Subscribe & Save (S&S) and promptly enrolling new ASINs into S&S upon launch.
By addressing these challenges with strategic marketing, advertising, and continuous optimization, we successfully scaled the brand, increased market share, and drove significant sales in the competitive HairCare niche.
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