Amazon case study · Supplements
Phenomenal Growth in the Health Supplements Niche
+50%
Higher sales year on year
Recent Sales
$110,460
ACOS
27.00%
Total Sales
$110,460
TACOS
10.00%
Niche
Health Supplements
Marketplace
USA
Number of Parent ASINs
13
Challenges faced
- 01
High CPC Management
Tackling extremely high CPC on high-traffic keywords while struggling to maintain consistent rankings.
- 02
Creative Overhaul
Updating creatives to significantly enhance user experience.
- 03
Campaign Filtration
Filtering 700 existing campaigns and simultaneously creating new ones, ensuring ACOS and TACOS remain stable.
- 04
Cannibalization Prevention
Improving TACOS by preventing internal competition between products.
- 05
Remarketing Strategies
Developing effective remarketing campaigns to boost repeat orders.
- 06
Catalog Management
Ensuring the catalog is organized and optimized for performance.
Our approach
- 01
CPC Targeting & SEO Optimization
Focused on areas with lower CPCs initially, gradually moving to higher CPCs while enhancing SEO and sales history on the PPC panel.
- 02
Cost-Effective Creative Solutions
Sourced high-quality, cost-effective creatives to compete with major corporations in the USA.
- 03
Campaign Management
Currently running 600+ optimized campaigns, eliminating wasteful ad spend by filtering out ineffective ones.
- 04
Remarketing Campaigns
Launched effective remarketing campaigns, achieving 65% of revenue from repeat orders and 35% from new buyers monthly.
- 05
Balanced Organic and PPC Strategies
Managed the cycle of organic and PPC ranks to prevent cannibalization, maintaining a higher ratio of organic orders compared to PPC.
The impact
BSR Improvement
Climbed from #115 to #03 in our subcategory within 7 months, with an anticipation of achieving Best Seller status next month.
Sales and Revenue Growth
Achieved $592,659 in recent sales with an ACOS of 9.66%. Generated $2.23 million in total sales at a TACOS of 2.5%.
By addressing these challenges with strategic targeting, creative improvements, and meticulous campaign management, we successfully drove significant growth and positioned the brand for ongoing success in the Health Supplements niche.
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