Amazon case study · Health & Personal Care
Strategic Growth in the Health & Personal Care Niche
+82%
Higher sales year on year
ACOS
22.59%
Total Sales
$297,406
TACOS
9.12%
Niche
Health & Personal Care
Marketplace
USA
Number of Parent ASINs
12
Challenges faced
- 01
Entering a Competitive Market
Making a mark in the highly competitive Health & Personal Care category in the US.
- 02
Catalog Building
Developing and organizing the product catalog effectively.
- 03
Retargeting Previous Purchasers
Implementing effective strategies to retarget previous customers.
- 04
Keyword Dominance
Increasing brand share across a maximum number of keywords.
- 05
Protecting Branded Search Terms
Ensuring the protection and optimal use of branded search terms.
Our approach
- 01
Aggressive PPC Strategy
Initially spent aggressively on PPC to capture prime spots on listings, headline ads, video ads, and other effective placements to get the product tried by customers. Once tried, brand loyalty builds quickly if the product adds real value.
- 02
Strategic Remarketing Campaigns
Carefully managed remarketing campaigns, splitting budgets in a 1:3 ratio between purchase remarketing and views remarketing.
- 03
Search Query Performance Analysis
Continuously analyzed Search Query Performance reports to increase brand share at the keyword level across maximum spots.
The impact
Market Penetration
Successfully made a mark in the highly competitive Health & Personal Care category.
By addressing these challenges with an aggressive and strategic approach to PPC, remarketing, and keyword analysis, we successfully grew the brand and positioned it strongly within the competitive Health & Personal Care niche.
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