Amazon case study · Kitchen
Achieving $1.4 Million in Sales in the Kitchen Category
+65%
Higher sales year on year
Recent Sales
$52,000
ACOS
8.07%
Total Sales
$1,400,000
TACOS
2.55%
Niche
Health Supplements
Marketplace
USA
Number of Parent ASINs
100
Challenges faced
- 01
PPC Management
- 02
Listing SEO
- 03
Catalog Management
- 04
EBC / A+ Content Management
- 05
Rating Stabilization
Our approach
- 01
Subscribe & Save (S&S) Options
Applied S&S options at a break-even percentage for first-time buyers (40% in our case) to retain customers. This strategy drove repeat purchases organically rather than through PPC.
- 02
Remarketing Campaigns
Launched various remarketing campaigns to maximize PPC-driven repeat purchases.
- 03
Competitor Offensive Targeting
Focused on Top of Search (TOS) more than Product Pages (PP), leveraging our superior retail readiness and overall offerings to achieve a high client-shift rate.
- 04
A/B Testing
Continuously conducted A/B testing on titles and main images for all SKUs to optimize performance.
The impact
Revenue Growth
Touched $1.4 million in sales with a daily revenue of $50K +.
Efficient TACOS Management
Maintained a TACOS of 2.55%.
Balanced Sales Ratio
Achieved a PPC to Organic sales ratio of 51: 49, ensuring a balanced and sustainable growth strategy.
By implementing these strategies and focusing on continuous optimization, we successfully drove significant growth for the Kitchen category brand, positioning it strongly within the competitive marketplace.
More case studies
Limited onboarding slots each month
Revenue problem or profitability problem? Let's find out.
Get a free audit of your listings and ads, delivered in 48 hours, with a clear plan to grow profit.
Get my free audit